The local bike shop of a small town just outside the Twin Cities metro came to us looking for a simple boost. We took on the task of breathing new life into the Google search ads that he had been running for his online shop. We built out a new multi-step ad campaign, and with no increase to his budget, the site began seeing record traffic and sales month after month.

As we talked and schemed, it quickly became apparent that a full rebranding was long overdue. Working with him, we created a radical and dynamic brand identity that reflected his unapologetic love for retro mountain biking.

As you can see, what resulted was a bold and vibrant presentation that aims to capture both the raw action of mountain biking and the neon colorscape of the late 80’s and early 90’s.

We are continuing to breathe life into this new brand, but one thing is certain: the once safe and unassuming bike shop in a small midwestern town has given way to something far more memorable.